Equitable Marketing Association - Empowering Fair Trade Since 1977
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Home / Privacy Policy
Security & Trust

Privacy Policy

At Equitable Marketing Association (EMA), we respect your privacy and are committed to protecting your personal data. This policy outlines how we handle your information when you browse our website or purchase our handmade bags and accessories.

Last Updated: July 29, 2026
01

Information We Collect

When you browse our site, purchase a handcrafted bag, or interact with our platform, we collect certain personal details to process your orders and improve your shopping experience. We categorize this information as follows:

Contact Details

Essential details required to deliver your orders to your doorstep.

  • Full Name
  • Billing & Shipping Address
  • Email Address & Phone Number

Payment Info

Processed securely. We do not store your full card credentials on our servers.

  • Credit / Debit Card numbers
  • UPI details & netbanking options
  • Secure gateway tokenization

Account Info

Credentials created by you for a personalized portal experience.

  • Unique Username
  • Encrypted Password
  • Order history & preference settings

02

How We Use Your Information

EMA utilizes the gathered information to streamline delivery, process secure payments, and provide updates about our sustainable initiatives. Specifically, we use your data:

Order Fulfillment

To process, validate, fulfill, and ship your bag orders, ensuring they are delivered directly and accurately to your address.

Customer Support & Communication

To update you about your order status, provide tracking info, answer queries, and offer responsive post-purchase customer support.

Marketing & Promotions

To send you newsletters about our new collections, fair-trade stories, or promotional offers. You can easily opt-out or unsubscribe at any time.


03

Sharing Your Information

We value your trust and never sell your personal information. We only share your data with verified third-party partners to the extent necessary to run our day-to-day operations and deliver services:

Shipping & Logistics

We pass order details (Name, Shipping Address, Phone) to reliable courier companies to handle dispatch and delivery.

DHL ExpressFedExBlue DartIndia Post

Payment Processing

Payment transactions are securely routed through certified gateways. We do not store card credentials on our servers.

RazorpayStripeBHIM UPINet Banking

04

Data Security

Our Security Standards

We implement a comprehensive array of security measures to maintain the safety of your personal information when you place an order or access your portal.

Your sensitive data is protected using secure server hosting infrastructures and industry-standard SSL (Secure Socket Layer) encryption technology. This ensures all communication between your browser and our servers remains private, encrypted, and safe from unauthorized intercept.


05

Cookies

Our website uses “cookies” to enhance your browsing experience, remember the items in your shopping cart, and analyze site traffic trends.

Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s systems to recognize your browser and capture and remember certain information.

You can choose to disable cookies or manage cookie preferences through your individual browser settings. If you disable cookies, some features that make your site experience more efficient may not function properly.

IT Compliance

Our systems are updated regularly by our IT security team to comply with international cookie guidelines and privacy standards.


06

Your Rights

Depending on your geographical location, you have rights regarding your personal data. These rights help you maintain control over how your data is processed, viewed, and updated:

Right to Access

Request details of the personal data we hold about you.

Right to Correction

Request corrections to any inaccurate or incomplete details.

Right to Erasure

Request the deletion of your personal account info from our database.

How to exercise your rights?

If you wish to request access, correction, or deletion of your information, simply reach out to our privacy coordinator. We will respond to your requests within standard statutory timelines.

HQ Address:Kolkata, India

07

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When updates are published, we will revise the “Last Updated” date at the top of this policy. We encourage you to review this page periodically to stay informed about how we are protecting your data.