Equitable Marketing Association - Empowering Fair Trade Since 1977
Promoting Indian Handicrafts, Handloom & Rural Industries
Supporting Women Empowerment & Self Help Groups Across India
Join EMA India To Explore Ethical & Sustainable Business Opportunities
Nationwide Network For Rural Artisans & Small Entrepreneurs

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Equitable Marketing Association (EMA)

Ema is a non-profit Export organization since 1977, its mission is to promote the socioeconomic welfare of the artisans & producer groups throughout India and its nearby locality. EMA is doing this by following fair trade practices. As a Fair Trade Organization, EMA's chief concern is always to uplift the economically marginalized, physically challenged, destitute women, through job opportunities, which not only given the poor artisans and employees a livelihood, but showcased their talent and craftsmanship internationally. That has helped them to earn their well-deserved dignity.

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Equitable Marketing Association (EMA)

Most Popular Products

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Crossbody Shoulder Bag

Crossbody Shoulder Bag

SKU: 15-1-5590

Small Ladies Bag (Stitching Design) (Tan) (Matching Markin Lining) Elegant tan crossbody shoulder bag featuring a modern stitched design, adjustable…

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1,080.00
Mens Wallet

Mens Wallet

SKU: 12-1-2269

Wallet (Stitching Design) (Black) Handcrafted Genuine Leather Wallet Crafted for those who appreciate timeless style and everyday functionality, this handcrafted…

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510.00
Pyramid Candle

Pyramid Candle

SKU: 11000990

Handcrafted Pyramid Candle. Add a touch of elegance and warmth to your living space with this beautifully handcrafted pyramid candle.…

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70.00
Handloom Scarf with Tassels

Handloom Scarf with Tassels

SKU: WV-991

This handcrafted cotton-linen scarf is more than just an accessory it’s a celebration of sustainable craftsmanship, timeless design, and everyday…

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750.00
Floral Silk Scarf

Floral Silk Scarf

SKU: DPD-4210

Red Floral Silk Scarf Add a touch of timeless elegance to your wardrobe with this beautifully crafted Red Floral silk…

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700.00
EMA Video

Our Trusted Client

Hear From Our Satisfied Clients Have To Say

10.9K+

★ ★ ★ ★ ★

“We have been working with EMA for a long time and are very happy about that cooperation. They do a brilliant job of bringing all ideas to life and surprise with innovative materials. All of this, of course, is done in accordance with fair trade principles, which is very important to us. Keep up the good work!”

Julia Rupertsberger

Julia Rupertsberger

EZA Fairer Handel GmbH, Austria

★ ★ ★ ★ ★

“It has been an absolute pleasure working with you as well! Thank you so much for the lovely products. Wishing you all the best with your future projects and endeavours! If you ever need help again in the future, I'll be right here. Have a fantastic journey ahead!”

Alessandro, EquoMercato Soc. Coop. Impresa Sociale,

Alessandro, EquoMercato Soc. Coop. Impresa Sociale,

Italy

★ ★ ★ ★ ★

"It has been an absolute pleasure working with you, Thank you for your continued trust in our team."

Yaëlle NEIMARK ,

Yaëlle NEIMARK ,

Solidar Monde ,France

★ ★ ★ ★ ★

"A little note to say: We appreciate you! Thank you for your continued support.”

Jess Jenkinson, & Honey,

Jess Jenkinson, & Honey,

New Zealand

★ ★ ★ ★ ★

EMA holds a special place in our story: they were the very first manufacturer we partnered with, back in 2010. Walking into the EMA factory always feels like stepping into an oasis of calm, tucked away just outside the bustle of Kolkata. There's a peaceful garden at the heart of the compound, and the smell of fresh herbs from their own vegetable patch drifts through at lunchtime. What strikes us most is how they take care of their people: fair wages, healthcare, training, maternity leave, and a warm home-cooked lunch every single day. EMA is led by women and gives opportunities to artisans, farmers, and weavers who might otherwise struggle to find steady work. There's an incredible amount of hands-on skill behind everything they make. One story we love: a former EMA employee saw how many women in his village needed jobs, so he left to start his own sewing workshop for them. That small workshop now makes every dustbag we send out with our bags. It fills us with warmth to see how far EMA has come over the years, a journey we've been fortunate to witness up close since the very beginning.

Jessica

Jessica

Netherlands

Latest News & Events

Stay updated with EMA's exhibitions, artisan workshops, fair trade initiatives and inspiring community stories.

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Exhibition at Dagga Nikunj Community Exhibitions

Exhibition at Dagga Nikunj

EMA India proudly participated in the Exhibition at Dagga Nikunj, held on 10th and 11th December 2022,

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India International Mega Trade Fair 2022 Events

India International Mega Trade Fair 2022

EMA India proudly participated in the India International Mega Trade Fair 2022, held from 16th December 2022 to 3rd January 2023

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Sundarban Mela Events

Sundarban Mela

EMA India proudly participated in the Sundarban Mela, held from 3rd to 12th January 2025

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Narendrapur Hasto-Shilpo Mela Events

Narendrapur Hasto-Shilpo Mela

EMA India proudly participated in the Narendrapur Hasto-Shilpo Mela, held from 18th to 21st January 2024,

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IHGF Delhi Fair Spring B2B Exhibitions

IHGF Delhi Fair Spring

EMA India proudly participated in the IHGF Delhi Fair Spring 2024, held from 6th to 10th February 2024, presenting an exclusive

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Haat Events

Haat

EMA India proudly participated in HAAT, held from 7th to 10th November 2023, bringing together artisans, craft enthusiasts, and conscious consumers

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EMA Factory
EMA Logo

Blogs

Stories of artisans, sustainability, fair trade impact, traditional craftsmanship and community transformation.

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Handmade Stories 31 Jul 2026

Lighting Lives with Every Candle: Empowering People with Disabilities Through Candle Making

A handcrafted candle is more than a source of light - it's a symbol of hope, creativity, and resilience.

1 min read Read Article
Style Guide 31 Jul 2026

Transform Your Outfit with These 5 Silk Scarf Styling Ideas

A silk scarf is more than just an accessory-it's a timeless fashion statement that instantly adds elegance and personality to any outfit

2 min read Read Article
Leather Guide 31 Jul 2026

Suede Leather: Everything You Need to Know

Suede leather is a luxurious type of leather known for its velvety texture, matte finish, and exceptional softness.

1 min read Read Article
Artisan Stories 29 Jul 2026

Threads of Hope: How Leather Manufacturing Empowers Women

Behind every handcrafted leather product lies a story of dedication, resilience, and hope.

2 min read Read Article