Equitable Marketing Association - Empowering Fair Trade Since 1977
Promoting Indian Handicrafts, Handloom & Rural Industries
Supporting Women Empowerment & Self Help Groups Across India
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Nationwide Network For Rural Artisans & Small Entrepreneurs

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EMA Journal

Stories & Insights

Discover the people, stories, traditional techniques, and ethical values behind our curated fair-trade handicrafts.

Lighting Lives with Every Candle: Empowering People with Disabilities Through Candle Making Handmade Stories
Swapna Mukherjee
July 31, 2026

Lighting Lives with Every Candle: Empowering People with Disabilities Through Candle Making

A handcrafted candle is more than a source of light - it's a symbol of hope, creativity, and resilience.

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Transform Your Outfit with These 5 Silk Scarf Styling Ideas Style Guide
Swapna Mukherjee
July 31, 2026

Transform Your Outfit with These 5 Silk Scarf Styling Ideas

A silk scarf is more than just an accessory-it's a timeless fashion statement that instantly adds elegance and personality to any outfit

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Suede Leather: Everything You Need to Know Leather Guide
Swapna Mukherjee
July 31, 2026

Suede Leather: Everything You Need to Know

Suede leather is a luxurious type of leather known for its velvety texture, matte finish, and exceptional softness.

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Threads of Hope: How Leather Manufacturing Empowers Women Artisan Stories
Swapna Mukherjee
July 29, 2026

Threads of Hope: How Leather Manufacturing Empowers Women

Behind every handcrafted leather product lies a story of dedication, resilience, and hope.

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