Equitable Marketing Association
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You are Here : Home >> About Us >> Mission

Since its inception in 1977, EMA has grown substantially and rapidly. It has been able to make a huge difference in the lives of the underprivileged artisans, farmers, other producers and staff. We are proud of that -- and so are they, now with a new sense of empowerment, economic stability and the right to dignity. We at EMA do not believe in being complacent in our mission. We are committed to grow and expand continually for the betterment of society and all concerned, particularly the underprivileged, the marginalised, the minority groups, women and the physically challenged.

That is why we at EMA have now ventured into the domestic commercial market, too. This will provide EMA a stronger identity to its already formidable reputation as an organisation adhering to the 10 Principles of Fair Trade as laid down by the World Fair Trade Organisation (WFTO).

We will continue to make a difference to the economic and social justice, nationally and internationally, empowering our producers to live with dignity. We continue to be tolerant, concerned, transparent and fair in our organisation, respecting and allowing other views and inviting dialogue and resolution of any dispute or problem and even ideas to expand healthily. We pride ourselves in observing strict quality control and being eco-friendly. In short, we adhere to the WFTO principles of Fair Trade.

Our Producers

Our producers comprise poor artisans, farmers, craftspersons, weavers, women and small producers for whom survival is an ongoing battle. Equitable Marketing Association (EMA) places the products made by these artisans from villages and small towns on an international platform.

EMA Centre

Nestled in the sylvan surroundings of Village Uttarbhag, in South Ramnagar, Baruipur is EMA Development Centre. That is some 40 km from central Kolkata, West Bengal.
The campus is sprawled over a 7-acre area, and stands with a quiet pride as a symbol of creative talent and dignity of labour.