Equitable Marketing Association
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You are Here : Home >> About Us >> Vision

The opportunities for a Fair Trade Organisation are ever-expanding. Our vision is to contribute in a major way to the betterment of the underprivileged and the marginalised, the more the better. In the 33 years since inception, EMA has done progressively well, but does not believe in resting on its oars. To further expand the Fair Trade business our efforts are in full swing to make an upward shift. That is why we are now focusing on the commercial domestic market as well.

Today, Fair Trade businesses occupy a negligible part of the domestic market space. We want to fill the lacuna here and thereby elevate Fair Trade business to its much deserved level. Our work so far gives us the confidence and zeal to surge ahead, expand our workforce and develop a wider section of the underprivileged and the marginalised. 

Our Producers

Our producers comprise poor artisans, farmers, craftspersons, weavers, women and small producers for whom survival is an ongoing battle. Equitable Marketing Association (EMA) places the products made by these artisans from villages and small towns on an international platform.

EMA Centre

Nestled in the sylvan surroundings of Village Uttarbhag, in South Ramnagar, Baruipur is EMA Development Centre. That is some 40 km from central Kolkata, West Bengal.
The campus is sprawled over a 7-acre area, and stands with a quiet pride as a symbol of creative talent and dignity of labour.